Expert: Ruth Stevens

Ruth Stevens

Customer Acquisition and Retention,
Lead Generation

Company: Ruth Stevens

Website: www.ruthstevens.com

Email: ruth@ruthstevens.com

Publications:

Trade Show and Event Marketing

The DMA Lead Generation Handbook

General Information

Ruth P. Stevens is author of Trade Shows and Event Marketing: Plan, Promote and Profit, published in 2004, and The DMA B-to-B Lead Generation Handbook, with a second edition published in 2005.

Stevens consults on customer acquisition and retention, for both consumer and B2B clients. She has held senior marketing positions at Time Warner, Ziff Davis and IBM, as well as two Internet start-ups. Stevens teaches graduate students at Columbia Business School and is the past chair of the Business-to-Business Council of SMA. Crain’s BtoB magazine named Stevens one of the 100 Most Influential People in Business Marketing in 2002.

Stevens serves as a director of Edmund Optics, Inc., and is president of the Direct Marketing Club of New York. She studied marketing management at Harvard Business School and holds an MBA from Columbia University.